ICONS worked in partnership with some wonderful organisations around England. Our strong coalition of support included the National Trust, English Heritage, the Black Cultural Archives, the Football Association, the Museum of Rugby, the Muslim Council for Great Britain, the V&A Museum of Childhood, the National Portrait Gallery, the British Empire & Commonwealth Museum, the Science Museum and several other national and regional city museums and library networks in Brighton & Hove, Manchester, Birmingham, Gateshead, Bristol and London. In the community, ICONS linked with Age Concern, Mencap and the CEED Positive Action programme in Bristol to encourage web use. The Disabled Living Foundation also supported ICONS.

The National Trust’s Director of Historic Properties, Sarah Staniforth, said: “From Stonehenge to the White Cliffs of Dover, the world-famous gardens at Sissinghurst to the national lawnmower collection, the National Trust cares for many of the country’s most cherished icons.  I’m delighted, therefore, that we are contributing to the ICONS – A Portrait of England project.  I’m really passionate about engaging more people in our cultural heritage and believe the ICONS project offers an exciting and fun way to broaden our appeal.”

ICONS remains a high profile advertisement for England's cultural heritage that continues to stimulate interest and activity, visits and participation far beyond our website.