Seaside Fun
Blackpool is sometimes called the Las Vegas of Europe – and with good reason. For more than a century, thrill-seekers have travelled from all over the world to indulge in its gritty vulgarity and variety of pleasures.
The resort is a living, breathing historical monument to its own past, as so much of it is still in evidence today.
As with most seaside towns in England, it was the growth of the
railways that made such a huge impact on the number of visitors to
Blackpool – it became more easily in reach of more people and the first
real attraction to greet them was a rather ramshackle wooden building
called Uncle Tom's Cabin, which was built in the late 1850s on the
North Shore.
It housed shooting galleries, a theatre, a dance hall with nightly
minstrel shows, and a long bar in the style of a western saloon. The
influx grew, and during the 1870s, whole cotton town communities would
descend on the resort during Wakes Weeks, when factories would shut
down to give workers a break.
Victoria Pier, South Promenade, Blackpool
©TopFoto.co.uk
Pier pressure
©TopFoto.co.uk
Blackpool's North Pier opened in the mid-1860s, and was considered to
be for the exclusive use of the middle classes. It had a 2d entrance
and was a huge success, but according to the operators, attracted the
wrong sort of people – i.e. from the lower classes. Because of this, a
second pier, the South Jetty, was opened in 1868 for the plebs.
However, it was the 1890s that really marked the beginning of Blackpool providing entertainment on a massive scale.
In this period the Blackpool Tower was built, a gigantic wheel was
opened in 1896, the pleasure palace Alhambra opened next to the Tower,
and the Pleasure Beach at the South Prom end began to develop from sand
dunes and fortune tellers to being home to such thrilling rides as the
Sir Hiram Maxim Captive Flying Machine.
©Mary Evans Picture Library / Alamy
The first official illuminations opened in 1912, attracting more than 100,000 people. With the exception of the two world wars, they have gone from strength to strength with over six miles of lights, now costing in the region of £3 million each year!
Saucy postcards
During the period before and after the second world war, Blackpool was becoming renowned for being bawdy and a little saucy.
Donald McGill was a graphic artist (and respectable Victorian
gentleman) who created the smutty postcards sold mainly in small shops
in British seaside towns. In 1939, one million were sold by one
Blackpool shop alone!
All kinds of people featured in the postcards – hen-pecked husbands,
honeymoon couples, mothers-in-law and flirtatious women with ample
cleavages. McGill was hailed by Punch magazine as “the most popular, hence most eminent English
painter of the century”, and writer George Orwell spoke in 1941 of being
sorry to see the saucy postcard vanish.
Donald McGill caused a lot of controversy and censorship committees often tried to ban his racy brand of humour.
Something for the weekend..?
As well as being the home of the smutty postcard, Blackpool is well
known as a destination for “dirty weekends”. These were most popular in
the first half of the 20th century and entailed going with one's lover
to a resort, checking into a hotel under false names (usually Mr and
Mrs Smith) and then denying the whole thing ever happened!
In honour of Blackpool's image as the best place to go for a dirty
weekend, a monument was built by Chris Knight on the town’s South Shore
in 2001. Called Desire, it is meant to express the
underlying tension involved in a secret romance, and consists of (not
very romantic) steel slabs with steel spikes.
Lynn Fade, the council's arts officer, said, “It is very much how
Blackpool is perceived. People do come here for a dirty weekend.” Just
to warn people that it could all end in tears, when the sun is low, Desire casts the shadow of a broken heart on the
ground!
©TopFoto.co.uk
They were often very good at organising their visitors' time, and would tell guests exactly what time they had to wake up, wash, leave each morning, return to eat and go to bed! Even so, they have become an national institution themselves.
The future’s bright
Today Blackpool is Britain's most popular holiday destination, and a
favourite location for hen and stag weekends. More than 17 million
visitors per year are enticed by the array of seaside treats on offer,
including arcades, kiss me quick hats, striped deckchairs, garish beach
huts, Blackpool rock, nightclubs and the largest Pleasure Beach in
Europe.
The town’s image could be changed dramatically, however, by the
proposed building of huge hotels and casino complexes. The gambling
industry has been buying up property along the Golden Mile promenade
for years, and growth in this area could see Blackpool rivalling Las
Vegas as casino capital of the world!