Mary Quant
After studying Illustration at Goldsmith’s College and then working for a milliner, Mary Quant opened Bazaar in 1955 on the King’s Road, one of the first London boutiques. It became the social centre for the so-called Chelsea Set, a bohemian crowd of trend-setters, writers and artists who became the staple of the gossip columns.
©TopFoto.co.uk
She rejected the concept of haute couture, producing as many as 28 collections during her early years, rather than working seasonally. Her designs were simple, practical and had a mix-and-match element which could be combined to create the “Chelsea Look”.
The clothes were classless, androgynous and bold and, most importantly, within the price range of young people. In addition to the miniskirt she popularised white detachable collars for dresses, knee-high boots, patent plastic, kohl eyeliner, the Sassoon bob, skinny-rib sweaters and pinafore dresses.
©Museum of Costume, Bath & North East Somerset Council
The Museum of Costume in Bath features a Mary Quant grey wool dress and cream chiffon blouse to represent 1963. Being the year the museum started, it is the very first "Dress of the Year" and was chosen by members of the Fashion Writers' Association.
Now in her 70s, Quant has shops in Paris, New York, Tokyo and Londons' Knightsbridge selling make-up, clothes and accessories. See www.maryquant.co.uk