Rolls-Royce, a History
Rolls-Royce Motor Cars Ltd, now owned by BMW, is completely independent of Rolls-Royce plc, which supplies jet engines to the world’s airlines and military aircraft, as well as making ships’ engines, and is a provider to the oil and gas markets in 120 countries. More than anything else, though, Rolls-Royce is associated the world over with the building of luxury cars, vehicles whose sleek opulence and classic designs have made them the sought-after choice of the wealthy for the past century.
© TopFoto.co.uk/National Motor Museum/HIP
© TopFoto.co.uk
The Silver Ghost
© TopFoto.co.uk
What distinguished the Rolls-Royce car was the sleekness of its running. Even though it was a large car for its day, the turnover of its engine was remarkably quiet (hence “Ghost”), while its degree of vibration was so slight that a penny coin could be balanced on its edge on top of it without falling over. Its smooth ride was such that a motoring journalist of the time commented that it conveyed “the feeling of being wafted through the countryside”. That gently gliding sensation, common to all Rolls-Royce models since, is technically known by the company’s engineers as “waftability”.
The Silver Ghost, now approaching its centenary, is still running. It has half a million miles on the clock. Even today, its engine barely makes a sound.
© TopFoto.co.uk/National Motor Museum/HIP
Charles Rolls died in 1910. Ironically, given the company’s subsequent direction, he was the first Englishman to die in an aviation accident, when a Wright biplane he was flying crashed at an air show in Bournemouth. He was just 32. Henry Royce lived, despite successive health scares, to see his 70th birthday in 1933, by which time the company’s distinguished Phantom series – the Ghost’s successor – was well under way.
The Phantom III, with its 7.3-litre V12 engine and revolutionary independent front suspension system, marked another giant leap for Rolls-Royce, although early models prove to be surprisingly fault-prone, probably as a result of its having been hastened into production before it was quite ready.
In 1931, the company had acquired its great rival, Bentley, a prominent manufacturer of sports and high-performance cars, established in 1919. In 1930, Bentley had launched an 8-litre car as a direct competitor to Rolls-Royce’s Phantom II and, faced with such an obvious challenge to its supremacy, the older company mounted a successful takeover bid.
The war and beyond
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After the war, when British industry as a whole began to piece itself together again, Rolls-Royce took a bold commercial decision, one that didn’t command unanimous support among its board of directors. Where previously its cars had been produced on a bespoke basis, with their superstructures fashioned by hand, it would now move to using a standardised pressed steel body that would be the basis of models across the range. Despite the efforts at rationalisation, though, the portfolio of models that was launched in the spring of 1946 combined Bentleys with standardised bodywork (the Mark VI) with Rolls-Royces that still boasted hand-crafted bodies in the traditional style, exemplified by the majestic new model, the Silver Wraith.
The immediate postwar period was a time of image consolidation for Rolls-Royce. Whatever the production methods, the designs of its models remained, in an increasingly streamlined age, as impervious to the winds of change as their stolid front ends did to the air currents they glided through. The radiator grille, no longer a feature on the average family saloon car, was retained, a classically formed piece of motoring architecture that looked as monumental as the façade of the British Museum.
Above the radiator was a piece of gleaming silver statuary, a kneeling version of the Spirit of Ecstasy mascot designed by Charles Sykes that had graced Rolls-Royce cars since 1911 (but which could be all too easily unscrewed by unscrupulous trophy-hunters). For the first three years of production, the statuette was silver-plated, but from 1914, a nickel alloy was favoured because would-be thieves wrongly believed the figure was solid silver. These days, it is made of stainless steel, and safety concerns have led to its being mounted on a spring-loaded mechanism so that, in case of impact, the Spirit retracts harmlessly into the car bonnet.
In the 1950s, Rolls-Royce supplied bespoke luxury models to the establishment of many countries worldwide. A Phantom IV supplied to the then Princess Elizabeth and the Duke of Edinburgh in 1950 featured enlarged windows so that the royal couple could be clearly seen by the public on official visits. Cars ordered by the Shah of Iran and the ruling dynasty in Kuwait were bristling with accoutrements, while the Spanish dictator General Franco’s three Rolls-Royces were fitted with armoured rear compartments for protection in the event of an assassination attempt.
A car delivered to Prince Talal of Saudi Arabia in 1952 had seats that were mounted on a swivel mechanism so that His Royal Highness, upon disembarking, needed merely to shunt the seat forward and turn it towards the open door, thus avoiding the need for any unprincely scrambling to get out.
These cars were not merely performance vehicles, but contained a multitude of creature comforts for the discerning owner. There were fold-down picnic tables mounted in the front seat-backs, a cocktail cabinet with a felt mat on the tray to prevent glasses from sliding about when the car was moving, and an array of controls for operating the various electrical devices, including the windows and their blinds.
Seats were upholstered either in leather or in West of England cloth, while the carpeting was by Wilton. The interior space was so extensive that there might well be no fewer than three heaters, each separately controlled. These were cars you might easily live in for a day or two if stranded, but certainly made an agreeable base for a day’s outing, the only problem being that you might not feel much inclined to step outside and leave its cosseting opulence behind.
The latest model
© National Motor Museum/MPL
Production is now carried on at a specially designed, environmentally friendly facility at Goodwood in West Sussex. This is not far from the famour Motor Museum at Beaulieu, and only 20 miles from Henry Royce’s final home, a house called Elmstead in the village of West Wittering. The nearby Goodwood racing circuit is used for testing new cars, and overseas orders can be shipped from the port of Southampton. It feels like a fitting home for what remains the world’s most prestigious car maker.