Airfix Models
For many a small boy (and the occasional girl), the closest they would come to seeing a Spitfire would be to build a small replica from a modelling kit. Just as the plane itself came to be the predominant British combat fighter above all others, so one company achieved unrivalled supremacy for a particular generation in the modelling market.
Airfix was founded in London in 1939 by a Hungarian expatriate,
Nicholas Kove. The name derives originally from the air-filled rubber
toys it initially made (and was chosen so that it would appear high up
the alphabetical listings in trade catalogues). It only proved
coincidentally appropriate when the famous model aircraft kits were
introduced in the mid-1950s. These were made commercially possible by
the popularity of their immediate predecessors, model ships.
After the air-filled toys, Airfix diversified into plastic combs in 1947,
becoming the largest comb maker in the country. In 1948, the company
was commissioned to produce a promotional model of the Ferguson
tractor. Since the budget wasn’t large enough to produce a completed
model, the separate components were sold instead for self-assembly.
Kove was so pleased with the result that it was decided to market such
models to the general public.
When a model kit for Sir Francis Drake’s ship the Golden Hind was produced in 1952, it was sold into
Woolworth’s, but they rejected the recommended asking price of more
than four shillings. The price was pegged at two shillings, with
savings being made on the packaging.
The kits came in a simple plastic bag with a thin card header stapled over the top of it. The
parts were made of polystyrene plastic (replacing the previously used
cellulose acetate, which had a tendency to warp). This packaging made
the kits cheap enough to be bought out of saved-up pocket money. They
started being sold in boxes in the 1970s.
The Airfix Spitfire...
The two masterminds behind the Airfix Spitfire Mk I, first issued in 1953, were joint
managing director Ralph Ehrmann and general manager John Gray, who had
both experienced air combat during the war. The scale was 1/72, and
there were 21 components including the display stand.
Strangely enough, the founder had strong doubts about whether an aircraft model
would be a commercial success, and warned Ehrmann and Gray that any
loss made on it would be deducted from their salaries. He needn’t have
worried – the model Spitfire was an instant hit.
For the first few years, the kits were made of blue plastic, but
then changed to silver. An improved version, a Spitfire Mk IX, followed
in 1955. The first 1/24 model was issued in 1971. In 2003, a
commemorative 50th anniversary Spitfire I kit was issued in
reproduction packaging.
... and some stranger ideas
The Airfix company was acquired by Humbrol Ltd of Hull (originally the Humber Oil Company) in 1986.
As well as fighter aircraft, Airfix models went on to include trains,
cars, buildings and even 7in-high representations of famous
individuals. A scale model of Henry VIII, released in 1960, looking a
little like Holbein’s iconic portrait, was one of a series of
historical figures.
Besides the latest developments in combat aircraft, Airfix has kept its finger on the pulse by introducing kits
such as Wallace and Gromit’s aeroplane and motorbike.
True
aficionados might be interested in joining the official, non-profit
Airfix Collectors’ Club, which is supported by the company.