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Brylcreem

738 of 1160 nominations

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Brylcreem

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Brylcreem

The Chemico Works in Bradford Street, Birmingham, most well known for manufacturing an abrasive kitchen cleaner, was possibly an unlikely birthplace for an international style icon, but nonetheless, this is where Brylcreem was began. An unsavoury sounding mixture of chemicals with names like calcium hydroxide, BHT (butylated hydroxytoluene), dimethyl oxazolidine, magnesium sulfate, and stearic acid, as well as the more down to earth beeswax, Brylcreem is the ultimate hair-styling product. It gives a signature “wet look” to your chosen style, and ruthlessly holds that style in place.

From its inception, Brylcreem was a symbol of the well-groomed man, a product that everybody used but that retained a trendy edge. The sculpted wet look was de rigueur for decades, until the Beatles made floppy, natural styles fashionable. With the rise of metrosexual man and the pre-millennial love for all things retro, Brylcreem has stormed back on to the scene. From the Brylcreem Boys of the wartime air force to the greasers of the 1950s, from David Beckham to David Cameron, men have used Brylcreem to confer both credibility and cool on themselves.

Photo: Courtesy Brylcreem

NOMINATION 738 OF 1160

Your comments

Because it is a quintessentially english hair styling brand and has been around since 1928. Infact it is the original british hair styling brand associated with iconic british sportsman for generations inclu. Dennis Compton, Johnny Haynes and David Beckham. It has been used by generations of men from the 1930s to now and reinvented itself in the process!

Lucinda


dad was always proud of being one of "the brylcream boys" during ww11. they wore blue uniforms, often moustaches and flew or somehow were involved in, the defence of the nation. yes - the royal airforce!
edward walpole-brown 111


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I nominate the red pillar box.

Donna Spencer

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