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KitKat

656 of 1160 nominations

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KitKat

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KitKat

The KitKat has been around forever, or at least since 1935, when it was known as Rowntree’s Chocolate Crisp. (Rowntree’s of York was acquired by Nestlé in 1988.) Finger-shaped wafer biscuits covered in chocolate, they have traditionally been sold in two- and four-finger sizes, but may now be enjoyed in ‘Chunky’ form (one big block), and in a variety of spinoffs and limited editions, including orange flavour, Christmas pudding flavour and KitKat Mint Cubes.

Just to prove that nothing is sacred, the much-loved old packaging, in which a red and white paper topcoat enclosed a silver foil wrapper, has been replaced in recent years by a plastic sachet. This has deprived a whole generation of the indefinable pleasure of breaking the foil by running a thumbnail down the gap between the chocolate fingers (well, there were no video games in those days).

Exported worldwide, KitKat is still the UK’s undisputed leading confectionery brand.


Photo: Liz Doyle

NOMINATION 656 OF 1160

Your comments

47 Kit Kats are eaten every second. It's brilliant. Ever since I was a kid, this has been my chocolate bar of choice. I love the chocolatey crunchiness. It reminds me of having a cup of tea - how much more English can you get? Have a break, have a Kit Kat.

Lee


I had to vote for this one as my father designed several revisions of the famous wrapper, one of which lasted for over twenty years! Of course, it is essentially the same, but not precisely.
John Rivers-Vaughan


'have a break, have a kit-kat' is there a more famous sales jingle than this - doubtful!
edward walpole-brown 111


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My nomination is the garden shed.

FELICITY HAGUE

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