Icons of England
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Is this an icon?



Twiglets are a bit like Marmite - you love them or hate them and there’s really not much in between. As it happens, the covering on these convincingly twig-like snacks is Marmite, so perhaps we shouldn’t be too surprised. Still, however you view them, surely the thought of a party without them – whether for their kitsch or culinary virtues – is anathema? It was a French technical manager Mr Rondalin, who worked for Peak Frean’s in the 1920s, who hit on the idea of the Twiglet. Using the same dough that was used for the firm’s crispbread, Vitawheat, he experimented with different shapes and flavourings, and the final product was launched in time for the Christmas market in 1929. Twiglets are now manufactured in Aintree by Jacob’s, part of United Biscuits, and enjoy a devoted global following.

Photo: Maria Gibbs


Your comments

Outside England no one really likes them (the same goes for Marmite, for that matter), but I do think they are quintessentially English and generations of people have grown up with them...


Twiglets are a vile concoction of the devil! They, together with a few glasses of that other filthy muck, Advocat, once ruined an entire Christmas for me! I shall never, ever partake in either again!
Johnathan Oswin

Re: Patrick from Spain You remember the blue boxes! I've been looking for a picture of blue box Twiglets without success. My uncle was the first to import them to Sweden in the 60s and we had a large 'sample' stash during, ooh let's say 66-67. My brother and I were immediately hooked for life and the tradition has passed down to our respective kids. Yes they were better then I'm sure - but weren't we all!

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My favourite Icon of England has to be the Cornish Pasty.

Ian Baldry