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Vimto

Vimto

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Vimto

Vimto is one of those flavours you may not have experienced since childhood. Although it looked like blackcurrant cordial, you were hard put to it to say what it tasted of exactly. The explanation for this is that it was based on a blend of three different fruit juices – grape, raspberry and blackcurrant, as illustrated colourfully these days on its label.

Anticipating the fashion for blended fruit juices by the best part of a century, Vimto began life as a health drink, Vimtonic, invented  by Manchester entrepreneur John Noel Nichols in 1908. It was only four years before the last three letters of its name were cast aside, and the legend was born. Variations on the original formula have seen orange or apple juices added to it, and even bubbles, but it is inevitably the original Vimto that evokes the most contented sighs of pleasure when drunk over ice on a hot summer day.

Certain members of the ICONS team remember mixing Vimto with cider, bringing whole new meaning to the concept of a reviving drink. The recently fashionable alcoholic cocktail Cheeky Vimto, though, contains none, being only a perplexing mixture of WKD Original Vodka Blue with ruby port.

Photo: Pete Birkinshaw

NOMINATION 54 OF 648

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Fabulous soft drink mixture of grapes, raspberries & blackcurrants invented in 1908 by Mancunian John Noel Nichols. Known & loved by all.

Dave McCann


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I nominate curry as an Icon of England.

Abul Kalam

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